01 June 2015
When Work Creative were asked to produce a poster campaign for St Modwens we didn’t realise the story behind the poster. The Lovers Statue used to be a permanent feature at Doncaster’s Arndale centre until it was removed in the late 1980’s. Now St Modwen Properties are bringing The Lovers back.
We had to work fast as the Statue was to be made ready for transit. Photography was arranged and used in the final poster. Now the photograph and story has made its way to the BBC website.